How to Add a Video to Your Amazon UK Listing (Step by Step)

ByDave
How to add a video to your Amazon UK listing

When you add a video to your Amazon listing, shoppers see your product actually working, something photos can’t do. In October 2026 I added a 30-second video to my own Amazon UK listing, a glass cup brush, and in its first days 97% of the video was watched on average and 40% of viewers clicked through to the product.

Here’s exactly how to add a video to your Amazon listing, step by step, plus the rules to follow so Amazon approves it first time.

Before you add a video to your Amazon listing

  • A finished video file. I used a 30-second vertical (9:16) MP4. Check the formats and size limits shown on Amazon’s upload page, as they can change.
  • The ASIN of the product the video is for. You’ll find it on the listing or in Manage All Inventory.
  • A short, clear title for the video, such as “Glass Cup Brush: Press, Twist, Clean”.
  • A thumbnail (optional). Amazon can pick a frame, but a clear still of the product working looks better.

Step by step: how to add a video to your Amazon listing

  1. Open the video library. In Seller Central, open the menu and go to Catalogue → Upload & Manage Videos. In the newer menu layout it may be hidden. If you can’t find it, use Classic Seller Central at the bottom of the menu, then Catalogue.
  2. Click “Upload video(s)” and choose your video file.
  3. Add a title. Describe what the video shows, not a sales slogan.
  4. Link it to your product. Search for your ASIN in the related products box and select it. This is what makes the video appear on your listing.
  5. Add a thumbnail if you have one.
  6. Submit. Amazon then reviews the video against its content rules.

How long approval takes

My video was uploaded on 23 October and was showing views within days. While it’s being checked it shows as processing or in review in your video library. Once approved, the status changes to Published and the video appears on your product page, in the image block and in the videos section further down.

Next, check it on your phone too, using the Amazon app. Most shoppers will see it there.

Rules that get videos rejected

Amazon is strict about what a product video can say. To be approved first time, avoid:

  • Prices, discounts or “sale” messages, or anything time-sensitive
  • Website links, phone numbers or emails, or sending shoppers away from Amazon
  • Star ratings, reviews or customer quotes
  • Claims you can’t prove, like “best seller”, “No. 1” or medical claims
  • Mentioning or showing competitors
  • Features the product doesn’t have. If you used AI to make the video, check every frame. In mine, the AI first showed a bottle that never actually went over the brush, and I had it re-made.

Where to find your video’s results

Go back to Upload & Manage Videos. Your video library shows each video with its status, and if you scroll the table sideways you’ll see:

  • Total views
  • View duration percentage and average view duration: how much of the video people watch
  • Product clicks and click-through rate
  • Views conversion rate: how many viewers bought
  • Attributed sales and return rate

The figures update once a day and can be up to 48 hours behind. Here are mine from the first days: 6 views, 97% watched, 40% click-through, 17% views conversion and £9.99 in attributed sales. It’s a small sample, so I’m tracking it monthly. See the full case study.

What makes a good Amazon product video

  1. Start with the problem in the first two or three seconds. Mine opens with a sponge failing to reach the bottom of a tall glass.
  2. Show the product working, close up and in a real setting.
  3. Keep it short. Thirty seconds was enough, and people watched almost all of it.
  4. Add text on screen for people watching with the sound off.
  5. Use claims from your listing only.

Is a video worth it for every product?

Not always. A video helps most when shoppers need to see something to believe it:

  • Products with a movement or trick, like a brush you push and twist, a gadget that clips on, or a tool that folds
  • Products where size matters: show it in a hand or next to everyday objects
  • Products that solve an annoying problem: show the problem first, then the fix

If your product is simple and obvious from photos, like a plain mug, put your effort into better images and keywords first. Start with the product that’s hardest to explain, then measure the results before making more.

Making the video: film it or use AI?

You can film on your phone in good daylight. Keep the camera steady and show your hands using the product. Or you can use an AI ad tool that builds a video from your Amazon listing, which is what I did. AI is quicker, but always check the result against the real product. I compared what I made and what it cost in my AI product video test.

Questions sellers ask

Do I need Brand Registry to upload a video?

I didn’t: my video was approved without Brand Registry. Some video features and placements are only for registered brands, so if the upload option doesn’t appear in your account, check your eligibility. I explain more in what you can change without Brand Registry.

Can I use the same video on TikTok and Instagram?

Yes, that’s why I made mine vertical. If it was made with AI, turn on the AI-generated label when you post it on social media.

Can I replace a video later?

Yes. Upload the new version, link it to the same ASIN, and remove the old one from your video library once the new one is published.

Want a video made for you?

Finally, if you’d rather not make it yourself, my Video package (£45) gives you a 30-second product video built from your listing and photos, ready to upload, with step-by-step upload notes. Send me your listing link to get started.

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