Is an AI Product Video Worth It? I Tested One on My Own Amazon Listing
Every seller has heard it: “Add a video to your listing.” But making one used to mean filming, editing and paying someone. AI tools now promise a finished product video from just your Amazon link. So I tested an AI product video on my own product and watched what happened in Amazon’s video report.
Here’s exactly what I made, what it cost, and what the numbers showed. That includes the honest part: it’s an early, small sample.
The product: a glass cup brush with a suction base
I sell a glass cup brush on Amazon UK under my own brand, DTDF Home & Kitchen. A suction base holds it to the sink, and you push a glass down over it and twist to clean the inside and outside at once.
This kind of product is hard to understand from photos alone. For example, shoppers can’t see the “push and twist” movement, which is exactly the kind of product a video should help.
The AI product video I made
I used an AI ad tool (Creatify’s Ad Agent) and gave it my Amazon UK listing link. It read the listing and produced a 30-second vertical video (1080×1920) in about 12 minutes. The finished video had five shots:
- Hook: a sponge failing to reach the bottom of a tall glass
- Setup: the brush fixed to the sink with its suction base
- Demo: a glass pushed down and twisted clean
- Second use: a wine glass
- Result: clean, sparkling glasses and a “Find DTDF on Amazon UK” end card
The tool also added a British female voiceover and upbeat music timed to the cuts. Importantly, every claim came from my own listing, which matters: a product video should only show what the product really does.
However, it wasn’t perfect first time. In one shot a bottle never actually went over the brush, and in another the brush looked bent. The tool caught and replaced some of those itself, and I asked for two more fixes. So always watch an AI video frame by frame before you upload it. Mistakes like these are easy to miss and can mislead buyers.
What the AI product video cost
The finished video used about 36 credits, and the two fixes about 14 more. I had Pro access through Creatify’s affiliate programme, so I didn’t pay for this particular video. On a paid plan, credit prices change often, so check the current pricing before you sign up. Also, one useful tip: the video is yours once it’s downloaded, so you could pay for one month, make videos for all your products, and cancel.
After that, uploading the video to Amazon was free. In Seller Central, go to Catalogue → Upload & Manage Videos, upload the file, and link it to your product’s ASIN. Mine went live after Amazon’s review.
What Amazon’s video report showed
I uploaded the video on 23 October 2026. These are the figures from Amazon’s video dashboard up to 28 October:
| Metric | Result | What it means |
|---|---|---|
| Views | 6 | How many shoppers watched it |
| Average watched | 97% (29 of 30 seconds) | People watched almost the whole video |
| Click-through rate | 40% | Viewers who clicked through to the product |
| Views conversion rate | 17% | Viewers who went on to buy |
| Attributed sales | £9.99 | One sale linked to the video |
| Return rate | 0% | No returns from those buyers |
What these numbers do (and don’t) mean
To be honest, 6 views is a tiny sample. One sale could be luck. I’m not going to tell you a video “increased my sales by 17%”, because the numbers can’t prove that yet.
Even so, what they do show is encouraging:
- People watched it to the end. 97% watched is very high. If the video were boring or confusing, people would scroll away in the first few seconds.
- It sent people to the product. 4 in 10 viewers clicked through.
- No false expectations. There have been no returns so far, which suggests the video matched the real product.
Meanwhile, I’ll keep tracking it and update this post monthly with bigger numbers.
5 lessons if you’re making your first product video
- Start with the problem. My hook showed a sponge failing. Shoppers recognise the problem before they see your product.
- Show the product working, not just sitting there. Movement is what photos can’t show.
- Only use claims from your listing. No made-up features, sizes or “dishwasher safe” unless it is.
- Check every frame. AI can bend objects or fake an action. Fix it before Amazon’s shoppers see it.
- Keep it short. 30 seconds was enough, and people watched all of it.
Questions sellers ask me
Do I need Brand Registry to add a video to my Amazon listing?
I uploaded mine through Seller Central’s Upload & Manage Videos page and it was approved and published on my listing. Some video placements and features are only available to Brand Registered sellers, so if the upload option doesn’t appear for you, check your account’s eligibility in Seller Central.
How long does Amazon take to approve a video?
Mine was uploaded on 23 October and was showing views within days. Amazon checks videos against its content rules first, so avoid prices, delivery promises, competitor names and claims you can’t back up.
Should the video be vertical or horizontal?
I used vertical (9:16), because the same file also works on TikTok, Instagram Reels and YouTube Shorts. Most Amazon shoppers browse on their phones, where a vertical video fills more of the screen.
Do I have to say it was made with AI?
Amazon’s rules focus on the video being accurate and not misleading. On social media, TikTok, Instagram and YouTube ask you to label realistic AI-generated video, so switch on their AI label when you post it there.
Where can I find my video’s results?
In Seller Central, open the video library under Upload & Manage Videos. Scroll the table sideways to see views, average view duration, click-through rate, views conversion rate and attributed sales. The figures update once a day and can lag by up to 48 hours.
So, is an AI product video worth it?
In short, for a product that needs to be seen working, the early signs say an AI product video is worth it. It took minutes rather than days, cost a few pounds’ worth of credits, and the people who watched it engaged with it. On the other hand, if your product is simple and obvious from photos, a video matters less. Start with your products that are hardest to explain.
If you want to make one yourself, I wrote a full step-by-step guide on my other site: how I made this video with Creatify.
Or, if you’d rather not spend the time, I can make one for you. See the Video package (£45) or send me your listing link for a free review.
